This Privacy Statement sets forth the information gathering, use, and dissemination practices of EmpireCovers ("Empire") in connection with the World Wide Web site located at www.empirecovers.com (the "Site"). This Privacy Statement addresses Empire's practices regarding information collected only directly through or from the Site – it does not address or govern any information gathering, use, or dissemination practices related to information collected other than directly through or from the Site, including, without limitation, from or via telephone, facsimile, postal mail, personal delivery, or other or additional offline means or media. Empire can be contacted by mail at P.O. Box 541, Jenkintown, PA 19046 or by e-mail at [email protected].
1. Collection of Personal Information from Site Visitors
Empire may collect or track (1) the e-mail addresses of visitors that communicate with Empire via e-mail, and (2) information knowingly provided by the visitor in online forms, registration forms, surveys, e-mail, and other online avenues (including, without limitation, demographic and personal profile data). Empire also may collect or track (3) the home server domain names, e-mail addresses, type of client computer, files downloaded, search engine used, operating system, and type of Web browser of visitors to the Site, and (4) aggregate and user-specific information regarding which pages Site visitors access.
Empire may place Internet "cookies" on visitors' hard drives. Internet cookies save data about individual visitors, such as the visitor's name, password, user-name, shopping cart, screen preferences, and the pages of a site viewed by the visitor. When the visitor revisits the Site, Empire may recognize the visitor by the Internet cookie and customize the visitor's experience accordingly. Visitors may decline Internet cookies, if any, by using the appropriate feature of their Web client software, if available.
Empire also may use Web bugs to gather, store, and track certain information related to your visit to and activity on the Site. A Web "bug" is a file object, which can be a graphic image such as a transparent one pixel-by-one pixel graphics file, which is placed on a Web page or in an e-mail message to monitor user activity. A Web bug can gather, for example, the IP address of your computer, the time the Web page was viewed, and the type of browser used.
When a visitor performs a search within the Site, Empire may record information identifying the visitor or linking the visitor to the search performed. Empire may also record limited information for every search request and use that information to solve technical problems with the services available directly or indirectly in connection with the Site and to calculate overall usage statistics.
2. Use of Personal Data Collected
Personal data collected by Empire may be used by Empire for many reasons, for example, for editorial and feedback purposes, for marketing and promotional purposes, for a statistical analysis of users' behavior, for product development, for content improvement, for fulfillment of a requested transaction or recordkeeping, or to customize the content and layout of the Site. Aggregate visitor data may be used for internal purposes, and individually identifying information, such as names, postal and e-mail addresses, phone numbers, and other personal information which visitors voluntarily provide to Empire may be added to Empire's databases and used for future calls, mailings, and other communications regarding Site updates, new products and services, and upcoming events.
Empire also may use Site visitor data to contact the Site visitors regarding account status and changes to the subscriber agreement, privacy statement, and any other policies or agreements relevant to Site visitors.
3. Disclosure of Personal Data to Third Parties
Aggregate visitor data may be provided to marketing firms and other organizations provided marketing and/or marketing support services to Empire.
Identifiable or non-identifiable data may be disclosed or distributed (1) to another party with which Empire enters or reasonably may enter into a corporate transaction, such as, for example, a merger, consolidation, acquisition, or asset purchase, or (2) to a third party (a) pursuant to a subpoena, court order, or other form of legal process, (b) in response to a request by or on behalf of any local, state, federal, or other government agency, department, or body, whether or not pursuant to a subpoena, court order, or other form of legal process, or (c) if determined by Empire in its sole judgment that such disclosure or distribution is appropriate to protect the life, health, or property of Empire or any other person or entity.
This Site may contain links to other World Wide Web sites or advertisements for or placed by third parties. Additionally, portions of this Site may be hosted or operated by third parties (such Site portions will be identified by a "powered by" logo or notice or visitors' referral to such portions will be preceded by a notice that they are leaving the main Site or a similar notice). Empire is not responsible for the privacy or data collection practices of such Web sites, advertisers, or third parties, or for the content of any third-party Web sites or advertisements. It is possible that these links, hosted portions of the Site, or advertisements, themselves, may be used by third parties or others to collect personal or other information about Site visitors. It is solely the visitors' obligation to review and understand the privacy practices and policies of these other Web sites and of these advertisers and third parties.
4. Security Measures
Empire has implemented numerous security features designed to prevent the unauthorized release of or access to personal information. Please be advised, however, that the confidentiality of any communication or material transmitted to or from Empire via this Site or e-mail cannot be guaranteed. Accordingly, Empire is not responsible for the security of information transmitted via the Internet. Instead of communicating with Empire via e-mail or the Internet, visitors can contact Empire by mail at the address set forth at the beginning of this Statement.
5. Opt-Out Right
Except as necessary for Empire to provide the services, information, or products requested by a visitor, the visitor may opt out of having his or her personally identifiable information, which has been voluntarily provided to Empire through an online form, registration form, survey, or other similar mechanism, prospectively retained by Empire, used by Empire for secondary purposes by contacting Empire via postal mail or e-mail, at the addresses out above. (This does not apply to collection of the type of Web browser of the visitor to the Site or to information provided or collected that does not meet the above description.)
6. Access to and Ability to Correct Personal Data
Upon a visitor's request via postal mail or e-mail, Empire will provide to the visitor a summary of any personally identifiable information retained by Empire regarding the visitor, which information has been voluntarily provided to Empire through an online form, registration form, survey, or other similar mechanism. A visitor may modify, correct, change or update their personally identifiable information by contacting Empire via postal mail or e-mail at the addresses above.
7. Right to Change Privacy Statement
Empire may change this Privacy Statement at any time.